Doha, August 16, 2026 – In the presence of a number of distinguished officials and representatives of sports clubs in Qatar, the “Hayyoh” platform was officially launched today, Sunday, August 16, 2026. The new national initiative aims to enhance fan engagement and increase public participation in various sporting events across Qatar through an integrated digital platform that offers a new experience combining attendance, participation, engagement, and rewards. The platform seeks to strengthen the community’s connection with sports and encourage continued participation in sporting events.

The launch took place during a press conference attended by local media outlets, where the “Hayyoh” platform was introduced as a new concept for sports engagement based on rewarding users for their active participation. The platform enables users to attend eligible sporting events, earn points, progress through membership levels, and redeem their accumulated points for a variety of rewards, offers, and experiences provided through a network of partners.

The “Hayyoh” experience is built around a simple concept: “Attend. Earn. Redeem.” Users can explore eligible sporting events through the platform, obtain tickets, and attend the event. Once their attendance has been verified, 1,000 “Hayyoh” points will be added to their account for each eligible sporting event, in accordance with the applicable terms and conditions.

Users can redeem their accumulated points for a variety of rewards, offers, and experiences provided by the “Hayyoh” partner network, giving added value to their attendance and encouraging them to continue participating in sporting events.

The platform also allows users to progress through five membership levels, reflecting their level of activity and continued participation. These begin with Member, followed by Bronze, Silver, and Gold, and culminate in the highest level, Platinum. This adds an additional motivational element to the experience, encouraging users to attend more events, increase their participation, and progress to higher membership levels.

Registration and membership on “Hayyoh” are free of charge for Qatari citizens and residents of Qatar who hold a valid Qatari ID card. Users aged 12 to 17 may also participate with the consent of a parent or legal guardian, helping encourage children and young people to engage with sports and attend sporting events from an early age.

The platform has been designed to provide a seamless and user-friendly digital experience, enabling users to discover eligible events, track their participation, monitor their points balance and membership level, browse available rewards, offers and experiences, and redeem them through a single account.

“Hayyoh” places the public at the heart of the sporting experience by transforming attendance from simply watching an event into an ongoing journey of participation, engagement, and rewards. This contributes to building a stronger and more sustainable relationship between the public and sports, while enhancing fan attendance at sporting events across Qatar.

The partner network represents a key component of the “Hayyoh” ecosystem, providing users with rewards, offers, and experiences that can be redeemed using the points they earn. This adds value to participation while creating opportunities to further develop and diversify the platform’s benefits in the future. In addition to its current partners, the platform remains open to welcoming new partners in the coming period.

The sports partners include the Qatar Football Association and Qatar Stars League.

The commercial partners include Qatar Airways, Aspire Katara Hospitality, Vodafone, Ooredoo, Al Salon Al Azraq, InterContinental Doha Beach & Spa, Al Abdulghani Motors, Al Waha Automobiles, and Alfardan Automobiles.